What started as a challenge to ourselves, ended up in high accolade. Our brief was to create an interesting film out of the numerical results of an advertising campaign that ran on Instagram. As this was an untried path for our clients, there was no concept or script to support it.
Besides the figures, we had no mandatories and total freedom, on a minimal budget. The team chose the stop-frame animation technique to bring to life the statistical indexes (digits). Hand-made in all senses, this film was shot (frame by frame) at home, where each room gave up its function to become a factory of moving photographs.